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Legacy Scholar Grant

The Page Center will award grants to support scholars and professionals making important contributions to knowledge, practice or public understanding of ethics and resposibility in public communication or other principles of Arthur W. Page.

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Harold Burson PDF Print E-mail

ImageHarold Burson, described by PR Week as “the century’s most influential PR figure,” began his professional career as a stringer for a daily newspaper, eventually entering the military to become a public information officer for the American Forces Network during World War II.  Burson opened his first PR agency following the War, which developed into Burson-Marsteller in 1953 by joining with Chicago advertising executive Bill Marsteller who needed public relations expertise for his clients.  Their relationship resulted in a unique enterprise with advertising and public relations operating as equals for the good of their clients.  Currently, Burson-Marsteller provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services.

 

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