Larry Foster assisted in forming Johnson & Johnson’s first Public Relations Department in 1957, when the company had annual sales of $250 million. Upon his retirement 33 years later, the company had grown 40 times larger and had sales of $10 billion. During his tenure with Johnson & Johnson, he was Director of Public Relations and Assistant to the Chairman before becoming Corporate Vice President of Public Relations and an officer of the company in 1973.
In 1982, Foster led Johnson & Johnson’s highly acclaimed response to the Tylenol poisoning tragedy. Following Foster’s lead, Johnson & Johnson was completely open with the public, put its interest first and withdrew 32 million packages of Tylenol from the market. Because of Foster’s successful and ethical strategies, PR Week magazine named him one of the ten most influential public relations executives of the 20th Century.
An author of several books, Foster is the recipient of three of the highest awards in the public relations field, the 1989 Gold Anvil Award, the 1998 Atlas, and the Hall of Fame Award in 1994.