The Arthur W. Page Center at the Penn State College of Communications announces its annual Page and Johnson Legacy Scholar/Educator competition for the study of integrity in public communication.
The Page Center will award grants to support scholars and professionals making important contributions to knowledge, practice, or public understanding of ethics and responsibility in public communication or other principles of Arthur W. Page and Robert Wood Johnson.
Purpose and Background of Program
The Arthur W. Page Center is a research center at the Penn State College of Communications dedicated to the study and advancement of ethics and responsibility in corporate communication and other forms of public communication.
Page, the longtime vice president for public relations at AT&T, is often regarded as the founder of the modern practice of corporate public relations. He also was a noted educator, publisher, and adviser to several U.S. presidents. Page was the first person in a public relations position to serve as an officer and director of a major corporation. His guidelines for ethical and effective communication with the public and for responsible corporate behavior have come to be known as "The Page Principles." The Center seeks to foster a modern understanding and application of the Page Principles by supporting innovative research, educational, or public service projects in a wide variety of academic disciplines and professional fields.
The Page Center was created in 2004 through a leadership gift from Lawrence G. Foster, a distinguished Penn State alumnus and retired corporate vice president for public relations at Johnson & Johnson. In 2006, the Center received a major grant from the Robert Wood Johnson Foundation to establish and endow a research and education program in ethical leadership -- including support for the Legacy Scholar program.
The Foundation was established by Robert Wood Johnson, who built Johnson & Johnson from a small family business into the world’s largest health and medical care product company and one renowned for its high standards of social responsibility. Known as the “General” because of his service in World War II as a brigadier general, Johnson wrote the Johnson & Johnson Credo , his principles of corporate responsibility and probably the most widely regarded statement of ethics in the corporate world.
Other major grants and gifts to support the Center and its scholar program have been received from the James E. and Diane W. Burke Foundation, David R. Clare & Margaret Clare Foundation, Richard B. Sellars, Robert Wood Johnson 1962 Charitable Trust, and AT&T Foundation.
Members of the Center’s Advisory Board in addition to Foster are Edward M. Block, retired senior vice president of public relations at AT&T; John A. Koten, retired senior vice president of corporate communications at Ameritech; Roger Bolton, president of the Arthur W. Page Society; Maril MacDonald, CEO of Gagen MacDonald and past president of the Arthur W. Page Society; Willard (Bill) Nielsen, retired corporate vice president for public relations at Johnson and Johnson; William (Bill) Margaritis, senior vice president, Global Communications and Investor Relations, FedEx Corporation; John Iwata, senior vice president of marketing and communicatons, IBM Corporation; Douglas A. Anderson, dean of the Penn State College of Communications; John S. Nichols, retired associate dean for graduate studies and research at the College of Communications and past director of the Center; and Marie Hardin, current associate dean for graduate studies and research at the College of Communications and director of the Center.
The Page Center also houses an archive for Page’s previously uncollected papers, memorabilia and related research materials about ethics in public communication and corporate responsibility. As part of this archive function, the Center is collecting oral histories of senior corporate communication executives and others who personify the Page Principles. These and an array of other research materials are widely available in a variety of electronic formats to scholars and professionals. Further, the Page Center has launched a project for the development of curriculum and pedagogical approaches to foster ethics in public relations.